The future was promised to have flying cars and dazzling cityscapes that would mimic nature. Instead, problems as old as time continue to shape — and obstruct — the progress of society.
Taxes is one such problem. It's like a cavity we want to avoid touching. We ensure to keep our money in check, only to panic last minute about things we don’t fully understand. Even people who work in taxes have a hard time providing the full picture.
Upward was built with a vision that finally unravels this tangle of tax questions and roadblocks. They envision a future where any person is empowered to be a be multi-faceted, multi-earner.
Rescue Vessel
Brand Strategy
Upward