With decades of experience in hospitality, the owners of The Little Pig knew what they didn’t want their bar to be just as much as what they did want. First and foremost they wanted contrast — to marry seemingly disparate ideas. Refined, but not fussy; serious, but not pretentious; tight-knit, but welcoming; funny, but not clownish; sexy, but approachable. The brand idea was to treat design like a well-balanced cocktail. A few quality ingredients with just the right amount of garnish and presentation. The result is a laid-back, slightly cheeky identity that helped make it a welcome addition to the neighborhood.
The Little Pig