As a new kind of sketch comedy, Sherman’s Showcase demands promo packaging as colorful and funky as the show itself. From our earliest conversations through final delivery, this project was nothing less than funkadelic.
The concept chosen by our friends at IFC was called “Colorama” — and they weren’t kidding. What better way to represent a variety show than with the full spectrum of color? Why use a few colors when you could use them all? Those are rhetorical questions we didn’t bother answering. The result is a far-out promo that looks just as good on TV as it does in the streets.