With the introduction of their new dark mode feature, Mixpanel wanted to run a campaign celebrating the hard work that went into releasing it. Dark mode certainly has its practical purpose, but it’s also flat out fun. As day turns to night, many of our devices will automatically make the switch. Our idea was to make this transition feel like being whisked away to a new, dreamlike landscape — an imaginative world where the familiar was now abstract. All of this possible with a simple toggle.